Hi, I’m Glenna.
A client once paid me the best compliment I could have hoped for: “Glenna, you always ask the right questions.”
The fun for me has always been getting to the question behind the question—untangling the ball of yarn that is a project's logistics, a brand's blind spots, or an audience's actual need. Curious and adaptable, I know when to put on my analytical PM hat vs. my creative writer vest, and I love when a complex problem allows me to use both.
My superpower is acting as a translator between creatives, clients, and executive stakeholders. I speak all three languages fluently, bridging the gap between high-level business goals and ground-level creative execution.
I have a knack for distilling enterprise chaos into actionable workflows, clean data architecture, and sharp prose, all while bringing a healthy dose of levity to the team. (Oxford comma enthusiast and architect of systems that actually scale.)
How I help organizations become more strategic:
Advocating for Creative Teams: I build capacity models and clear workflows that protect creative bandwidth. I’m not afraid to push back on stakeholders for clarity and realistic scope so the team has what they need to do their best work.
Building & Optimizing Systems: Designing scalable processes via Workfront and Asana, custom Power BI tracking, and clear operational frameworks that bring order to chaotic pipelines without adding corporate red tape.
Translating Strategy into Action: Uncovering blind spots, auditing brand messaging, and managing end-to-end creative operations so client deadlines never come at the expense of human sanity or creative quality.
Whether I'm architecting a capacity dashboard or drafting an essay, my goal is simple: make the work smarter, cleaner, and a lot more human.